Jena Goldman Hall
Jena Hall, president and CEO of Jena Hall Associates, is a recognized designer and business collaborator in the furniture industry. In addition to her Pinnacle award-winning furniture creations, she is known for applying her astute merchandising and marketing savvy to a diverse range of industry projects and categories.
Ms. Hall grew up in Fort Worth, Texas, where she developed her work ethic and passion for beautiful furnishings at an early age through her family’s gift and jewelry store. When the Dallas Trade Mart opened in 1957, her father took her out of school so she could go to the furniture market to see the latest styles. She launched her own firm, Jena Hall Associates, in 1972, specializing in space planning and interior design. High-profile projects have included the House Beautiful Kitchen of the Future and the restoration of the George Vanderbilt estate on Long Island.
In the 1980s, Ms. Hall entered the field of product development, designing new furniture lines and integrated merchandising and marketing strategies for brands including American Drew, Bassett, Broyhill, Ethan Allen and Pennsylvania House. With Casa Bique, she launched her first licensed collection of fully coordinated home furnishings — Jena Hall’s Inspirations from the Old Country — with thousands of SKUs covering 22 different product categories. She has developed licensed and private-label products for leading furniture producers and retailers, including Nichols & Stone; Johnston Casuals; DMI-Wynwood; Vanguard Furniture; JC Penney; Robb & Stucky; Bloomingdale’s; Macy’s; Bed, Bath & Beyond; Domain; Spiegel; Neiman Marcus; and Horchow.
In late 2003, Ms. Hall joined aspenhome, where she expanded the company’s product line and developed the brand into a household name, winning five Pinnacle design awards. Since 2010, she has worked with major initiatives, including the launch of the HGTV HOME brand, where she serves as design curator, and the recent introduction of Bassett’s HGTV collection. As a product designer, Ms. Hall is passionate about bringing features and functions formerly reserved for the interior design trade to the wider market of mainstream furniture. Starting in the 1980s, she began devising mix-and-match furniture solutions with innovative, multifunctional features that until then had been available only through custom and built-in sources. Her design hallmarks include the use of full-extension European drawer glides, concealed hinges and modular components — elements that are now industry standards. In addition, she was a pioneer of open-plan living spaces for her interior design clients, which led to the creation of new categories of mass-produced home products, such as furniture for great rooms and kitchen/hearth rooms.
Ms. Hall was the founding president of WithIt, the women’s leadership and development network, where she formed the Jena and Stephen Hall Scholarship Fund to support rising young talent in home furnishings. She has been a tireless advocate for the City of Hope since 1999 and serves today as National Home Furnishings Board president and co-chairman. She also gives her time to the Anti-Defamation League, the New York Chapter of the Jewish Federation, the American Society of Furniture Designers, and the High Point Market Authority Board — the first designer to be so appointed. Her work has earned her a number of awards, including the WithIt Founders Award and Lifetime Achievement Award, and the City of Hope Spirit of Life Award.